Social Media Essay Example for Free

Social Media EssaySocial media right away is one of the most advanced platforms for companies to market their product instantaneously and to a large audience with righteous a click of a button. With the current technological boon the world is undergoing, sociable media has definitely taken the front seat and helped an array of organisations from different fields to become some of the worlds preeminent profitable organisations. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites such as Facebook, twitter, instagram etc. as a marketing tool to advertise and market their products to the general public. This essay give focus on the different uses that social media websites have to cater to marketing with reference to a multinational, e-business high society called amazon. Since the internet is such a large market with a colossal number of social networking sites, it is pregnant for organisations to plan before they venture int o a marketing campaign on what exactly they need to achieve.. seem moresocial networks and our young generation. speechAmazon has now dominated the world of e transaction and online retailing with an immense competitive advantage by engaging customer satisfaction and planning a genuine marketing dodge. A large proportion of amazons marketing is on social media websites which is an appropriate place to find a large target audience to its website. around of the companies key motives and strategy on social media marketing are discussed below. Firstly, amazon has established a clear cut object of marketing online to increase brand awareness by promoting and advertising with sales offer to its target sort out on social networking arenas. Secondly the company has figured on what types of social media platforms they need to market their website on. Some of its primary marketing campaign takes place on sites such as Facebook, YouTube, twitter and Instagram, which are more often than no t driven and operated by a young population who are more likely to shop online. alike its has engulfed and adapted strategies such as engage potential customers, prioritize the brand, measure the outcome, listen to feedback and control and gear up its image. Social media has gained so much attention today, with a large population hooked onto social networking sites. This has accustomed a massive opportunity for entities to market their products on these sites to a large audience withsometimes at no cost to post online. amazon is a pioneer in social media marketing with its vigorous involvement in advertising and promoting its business online. from directly emailing existing customers active sale offers to posting about its products on their facebook fanpage, it definitely has a large and active social media marketing involvement.